Leading competitors purchase and roast high quality, whole-bean coffees and, along with Italian-style espresso beverages, cold-blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, and a line of premium teas, sell these items primarily through company-operated retail stores.
Despite low competition in the immediate area, HCB will position itself as a place where customers can enjoy a cup of delicious coffee with a fresh pastry in a relaxing environment.
The cold climate in JOS stimulates consumption of hot beverages throughout the year. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.
Larger chains vary their product mix depending upon the size of each store and its location. High visibility and competitive products and service are critical to capture this segment of the market. The bakery provides freshly prepared bakery and pastry products at all times during business operations.
Larger stores carry a broad selection of whole bean coffees in various sizes and types of packaging, as well as an assortment of coffee- and espresso-making equipment and accessories such as coffee grinders, coffee makers, espresso machines, coffee filters, storage containers, travel tumblers and mugs.
Local customers are looking for a high quality product in a relaxing atmosphere. They desire a unique, classy experience. Websites offering online stores that allow customers to browse for and purchase coffee, gifts, and other items via the Internet have become more commonplace as well.
Technologically savvy competitors make fresh coffee and coffee-related products conveniently available via mail order and online. To develop good business strategies, perform a SWOT analysis of your business.
During the remaining warmer fewer months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. These market segments consume the majority of coffee and espresso products. Additionally, mail order catalogs offering coffees, certain food items, and select coffee-making equipment and accessories, have been made available by a few larger competitors.
HCB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. Local Residents HCB wants to establish a large regular customer base. Coffee drinkers in the other closer areas are finicky about the quality of beverages offered at the numerous coffee bars across the region.
Personal and expedient customer service at a competitive price is key to maintaining the local market share of this target market. Strategy and Implementation Summary HCB will succeed by offering consumers high quality coffee, espresso, and bakery products with personal service at a competitive price.
Smaller stores and kiosks typically sell a full line of coffee beverages, a more limited selection of whole-bean coffees, and a few accessories such as travel tumblers and logo mugs. This will establish a healthy, consistent revenue base to ensure stability of the business.Our bakery wants to establish a large regular customer base, and we will therefore concentrate our business and marketing on Songjiang university students, which will be the dominant target market.
This will establish a healthy, consistent revenue base to ensure stability of the business. A Bakery Business Of Your Own Essay. Making a Bakery Business Plan Coming up with a bakery business plan is one of the first things to do if you intent to start a bakery business of your own.
Sunshine Bakery will be specializing in visually attractive cupcakes and cakes. There has been a significant increase in demand for whimsical, overindulgent and visually stimulating cakes, and Sunshine Bakery will target special events such as weddings, birthdays.
In terms of Labour, to ensure viability and to meet the vision of the new business, it is needed to have two part-time bakers, two part-time kitchen porters and two part-time shop assistants and myself as an accountant and decision maker, which is analysed in stage 2 of the Business Plan.
Business might not grow according to plan along the way but without a plan, business will never be successful.
Business Portal of India [n.d] states that business requires finance to start up its operation, to maintain its operation and for its growth and expansion. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan.
While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little.Download