The product was extremely popular, especially among teenage girls. To gain further traction in youth fashion and culture, the team also completely revised the packaging of instax: This strategy was a big success. Rather, an innovative product is one that helps people experience their lives and the world in a fresh and exciting way.
The team also wanted to ensure that new users would get a good dose of the photographic fun that only instax could offer.
Fortunately, the company was up to the task, logging success after success in highly functional materials and advanced healthcare solutions and other new initiatives. New values, trends, and subcultures can breathe new life into existing products, and effective marketing can help people enjoy them in new ways.
Fujifilm Medical Systems, U. As the healthcare segment evolves, we will continue to provide the market with innovative solutions that reach well beyond general radiography.
In the era of digital photos, sales plummet Introduced inthe instax instant camera allowed users to take and produce photos on the spot. In the area of photography, Fujifilm was working hard to satisfy strong demand in the market for high-performance digital printing systems.
Fujifilm is a leading provider of medical image and information products and technologies for acquiring, processing, managing and storing diagnostic images and related data. Yet 10 years after the introduction of instax, Fujifilm gave the camera reboot under a radically new concept, and sales rebounded almost in a miraculous fashion.
The biggest selling point of instax had been its ability to take and print out a photo instantly, yet, similarly, a digital camera let users see results instantly on the LCD. To them, instax was, paradoxically, something fresh and new.
The age of digital photography was also destroying the market for traditional photographic film, forcing Fujifilm to build on its other businesses and expand into new ones.
They now saw that the true value of instax lay in helping people express themselves multi-dimensionally in the new global photographic ecosystem, which includes smartphones and social networks. While digital cameras made it possible for anyone to take photographs easily and conveniently, young people wanted to take pictures that were unique and personal.
In andthey noticed a resurgence in instax usage among young people in the large cities of Japan. Further, there was the danger the product would be seen as a fad and quickly forgotten. Rebirth and innovation—the story of instax is another example of how Fujifilm fulfills its mission of protecting and advancing photographic culture.
The first step in the renewal of instax would be to release the instax mini 8 in To the team in charge of instax, this trend was perhaps the final chance to revive the product.
As things currently stood, instax had become too much of a fashion accessory and not enough of a tool for communication.
Ads showed how to enjoy instant photos in a variety of life scenes, how to use accessories to get more out of prints, and in general how to make life more fun and interesting with instax. Sinceinstax has also doubled sales each year in North America and Europe, and products in the line have appeared in popular apparel chains in the US and renowned old shops in Paris.
Around the world, instax continues to inspire people to enjoy photography in new and creative ways. Fujifilm and its team of renowned engineers are steadfast in their commitment to continuously innovate our product lines in order to provide users with the best quality and highest productivity imaging and informatics solutions to meet their varying needs.FUJIFILM Instant INSTAX™ Mini Rainbow Film to be used only with INSTAX™ mini cameras Film Speed: ISO Picture Size: ".
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Global branding site of FUJIFILM's instant camera instax series. This site will introduce the various appealing features of instax. Instax Wide Backs for SE or Mamiya Universal Press – $ % accurate focus at the film plane.
Takes all Fuji Instax Wide films; Manual controls allow you to develop when you want to. Make multiple exposures easily. Instax Business Cards 2 39 Share Tweet. Different.
Business cards that marry Digital to Analog. Something personally created that is different every time. A unique product that raises peoples interest in it, and the process that creates it.Download